Pedal peddlers: East Memphis bike shop aims to attract casual riders with affordability, expertise

airrocker — Mon, 05 Mar 2012 16:37:06 +0000

Commercial Appeal: Victor Ghosheh and Frank Fournier believe that some of the best bicycle customers don’t wear spandex.

By keeping the prices moderate, the owners of All About Bikes hope to win over casual riders.

“Memphis is starving for an affordable bike shop,” said Ghosheh, co-owner along with Fournier. “I’m a workout freak and so is Frank and even though I could buy a $2,000 to $3,000 bike, that’s not really what I want to spend it on.

“People just want to get out and have fun now. I believe 90 percent of the population just wants a casual bike. They want to get into it and see if they like it.”

Read full article – http://www.commercialappeal.com/news/2012/mar/05/small-business-pedal-peddlers/

All About pets now all about bikes

airrocker — Fri, 10 Feb 2012 16:35:09 +0000

Memphis Business Journal: Victor Ghosheh has changed his business model from puppies to pedaling. He is turning his former All About Pets store into East Memphis’ newest bicycle shop, All About Bikes LLC.

Read full article – http://www.bizjournals.com/memphis/print-edition/2012/02/10/all-about-pets-now-all-about-bikes.html